By J.R. Robinson, Financial Planner (May 2024)

Millions of consumers who have been disenfranchised by the closure of popular personal finance app Mint.com may do well to consider migrating to eMoney.  eMoney is the leading client-facing financial planning platform used by financial planning professionals. Here’s how the features of each app stack up.

Original Mint

Pros

• Renowned for its clean, intuitive user experience
• Widely regarded the best app for budgeting. 
• Easy and far reaching account aggregation

Cons

• Advertising driven business model. User financial data used to help advertiser target subscribers.
• Limited functionality outside of account aggregation and budgeting
• App was shut down and user data migrated to Credit Karma.

eMoney

Pros

• Intuitive user experience paired with broad functionality
• Most popular software among financial advisors (100,000+ advisors, 6 million+ users)
• Only financial planning software that includes a document storage vault.
• No targeted advertising. No selling of your financial data.  No solicitations. Subscriptions to eMoney are truly free through the Nest Egg Guru website. 

Cons

• Some former Mint user may prefer Mint’s budgeting and expense-tracking software.
• eMoney is not available as a direct-to-consumer product. Access is only available through enterprise or financial advisor subscriptions.
• While the account aggregation functionality is robust, financial institutions are increasingly restrictive and some account connections need to be frequently refreshed. (This was true in some Mint connections as well.)

NOTE: Consumer access to eMoney will soon be available with the launch of a new personal finance website – Nest Egg Guru PF. In addition to free access to eMoney the site will include access to Nest Egg Guru’s interactive retirement savings and spending simulation apps, and scores of uniquely engaging original blog posts on a broad range of financial planning topics. The site is expected to launch in mid-June 2024 and will be accessible through the following URLs – NestEggPF.com and NestEggGuruPF.com.